Merida is a bike company that has been around for over four decades. Founded in Taiwan in 1972, Merida began as a small contract manufacturer producing bikes for other brands. However, by the late 1980s, Merida had become a major bicycle manufacturer, producing high-quality bikes under their own name.

Throughout the 1990s and 2000s, Merida continued to grow and expand, becoming one of the world's largest bicycle manufacturers. Today, Merida produces a wide range of bikes, from high-performance road bikes to full-suspension mountain bikes and everything in between.

One of the things that sets Merida apart from other bike companies is their commitment to research and development. Merida has invested heavily in their R&D department, developing cutting-edge technologies like their patented "Nano Matrix Carbon" frame construction, which produces a frame that is incredibly lightweight and strong.

Merida is also committed to sustainability and has implemented a number of initiatives to reduce their environmental impact. They have implemented a "circular economy" approach to manufacturing, which involves using recycled materials wherever possible and designing their products for maximum recyclability.

In addition to their commitment to sustainability and R&D, Merida is also known for their strong racing pedigree. The company has sponsored several professional cycling teams over the years, including the Lampre-Merida team, which won the UCI World Road Race Championship in 2013.

Overall, Merida is a company with a rich history and a commitment to innovation, sustainability, and performance. With a wide range of bikes to choose from and a strong reputation in the cycling community, it's no wonder that Merida is one of the most respected names in the industry.