Why are our prices so cheap?
Here at Engadine Cycles, a common question we receive pertains to the abundance of bikes featured in our exceptional specials, priced more affordably than those found elsewhere. The rationale behind this lies in the phenomenon known as the Covid bike craze. Throughout the periods of Covid-induced lockdowns, the demand for bicycles skyrocketed, often outstripping our ability to maintain a steady supply. Bikes would swiftly sell out as soon as they arrived.
During this time, bicycle wholesalers engaged in a fervent rush to source products from international markets, leading overseas factories to adjust their production schedules significantly - taking orders up to three years in advance and demanding upfront payments. This was a calculated risk based on the assumption that the remarkable sales observed during the Covid era would persist. However, reality took a different turn post-Covid, with sales experiencing a notable deceleration. The combination of escalating living costs and rising interest rates further compounded the deceleration in sales.
In the current landscape, Australian bicycle wholesalers are contending with the challenge of clearing out existing inventory, even as new shipments continue to arrive, with additional orders in the pipeline. Some companies are now incurring costs for external storage within Australia and even overseas warehousing prior to shipping. This financial burden necessitates substantial sales to alleviate the inventory surplus. At Engadine Cycles, we stand apart as one of the select establishments passing on these exceptional prices to our customers.
For those contemplating the acquisition of a new bicycle, this juncture presents a prime opportunity. It's prudent to initiate your search now. To further secure these advantageous prices, we offer the option of layby, enabling you to lock in the current price. We emphasize that these favorable price points are not indefinite, so the time to act is upon us.
Date posted: 2023-08-17 | posted by: Engadine
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